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      <image:title>Client Success - The Action</image:title>
      <image:caption>Develop and direct content that engages the target audience to increase reach and followers. Look closely each week at platform insights and analytics to consistently improve and tweak content, ‘growth hacking’ through strategic testing. Implement UTM tracking to identify specific content types and link placements that are highest converting, proving revenue attributable to organic Social Media. Establish successful formulas for the content marketing and customer journey on each channel. Launch Social Selling activity and develop an outreach, nurture and sales strategy with the team. Recruit agents to work through Instagram, Facebook and Linkedin to identify potential clients using researched hashtags, competitor accounts and keywords that would lead them to appropriate groups and accounts on social media. Refine scripts through AB testing and integrate the agents’ activity with the organic content strategy. Accelerate Digital PR activity by launching a brand new podcast series, ‘Master Your Mind With Marisa’, interviewing high profile guests to leverage their audience through content swaps, website backlinks and affiliate deals.</image:caption>
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      <image:caption>To raise Marisa Peer’s profile and personal brand with the end goal to direct high-converting traffic to More Than Enough Ltd product funnels and the RTT® training programme. My personal goal: to lead a profitable Social Media marketing department.</image:caption>
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